Wednesday, July 22, 2015



Diane's Blog

Posted By Diane June 23, 2008

Steve Wolkoff - A friend sorely missed and will be forever remembered.

It was 8:45am Sunday morning, as I was pulling my car out of the drive way, Doug's ID flashed on my cellphone, I picked up the phone and puzzled because Doug doesn't call me on a Sunday morning. 

"Hello?", Doug's voice was on the phone, "Did I wake you up? I am sorry that I have a very bad news." 

For a second I thought there was a problem with production or we run into trouble with a customer...Then Doug continued: "Steve died in a car accident on highway 1 last night..." 

My mind went completely blank...I repeatedly yelled to the phone with disbelief: "Steve?! You meant the Steve Wolkoff?! Steve?!"... 24 hours later, I am still shocked and speechless, trying to avoid any topic related to Steve, couldn't hold on to read any email related to him, refusing to admit that I won't see him tomorrow, with his trademark grin — as how Mike puts it. 

I have known Steve since he was in GTS at DoubleClick, then getting to know him more when he started on DART Motif, and finally, there is FreeWheel, I get to work with him all those days and nights. 

It is like yesterday when I first introduced him to FreeWheel Beijing team, I was so proud that Steve, yet another ex- clicker chose to join us because he believes in our vision and the people executing it. 

Along with Steve, came with his sunshine personality, a bit shy, a bit reserved, however, always with a smile on his face - the Steve Wolkoff trademark grin. 

I know I will not get over the fact that Steve has left us forever, deep in my heart somewhere, I still hope that this is just a bad dream, When I wake up, everything is going to be alright...When I wake up, he would smile at me, and says "You know, that is a really good point. 

Let me own that."...When I wake up, he would wave at me from his table, says "Hey, Diane, nice to see you here at San Mateo office!"...When I wake up, he would join me on yet another Beijing trip, trying out all "Diane's special tofu" dishes that I am throwing at him, and says "Interesting"... 

I am sharing some pictures taken last August from Kevin, when Steve joined the Beijing team on the Great Wall trip, with Jon and Mike. Steve in the back row, with his trademark grin:

Steve in the back row, with his trademark  grin:

My favorite picture of Steve:

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